El branding es el proceso de construcción de una marca. Para ello es necesario definir una estrategia, un Positioning, para gestionar los activos vinculados, ya sea de manera directa o indirecta, a un nombre comercial y su correspondiente logotipo o símbolo.
miércoles, 19 de diciembre de 2012
Con nuestros mejores deseos /
Our best wishes.
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