El branding es el proceso de construcción de una marca. Para ello es necesario definir una estrategia, un Positioning, para gestionar los activos vinculados, ya sea de manera directa o indirecta, a un nombre comercial y su correspondiente logotipo o símbolo.


jueves, 18 de marzo de 2010

Una nota de nuestros Socios Americanos Brand Key


An "early adopter" is a customer in the forefront of company, brand, product, or technology engagement. In politics, fashion, art, they would today be referred to as "trendsetters," but the term originates from Everett M. Rogers' 1962 book Diffusion of Innovations, which espoused a theory of how, why, and at what rate new ideas and technology spread through cultures.

It's nearly a half-century later and early adopters are still as critical to marketers as they were when Rogers first identified them. Technology and the Internet make it easier to locate them, but identifying how they can best be integrated into your marketing process at the opportune time is a more difficult task.

For some current Brand Keys insights into how to measure and more timely engage today's digital adopters we invite you to read an excerpt from an Ad Age Insights White Paper, "Shiny New Things."

By the way, Rogers proposed that the continuum for new innovation adoption could be categorized as "innovators," "early adopters," "early majority," "late majority," and 'laggards."

Marketers particularly want to avoid falling into that last classification, because in today's digital marketplace there's an immeasurable distance between late and too late.

Best wishes,Brand Keys, Inc.

5 comentarios:

Anónimo dijo...

Hey,

When ever I surf on web I come to this website[url=http://www.weightrapidloss.com/lose-10-pounds-in-2-weeks-quick-weight-loss-tips].[/url]www.blogpositioning.blogspot.com is filled with quality info. Let me tell you one thing guys, some time we really forget to pay attention towards our health. Let me show you one truth. Research presents that almost 60% of all U.S. grownups are either obese or weighty[url=http://www.weightrapidloss.com/lose-10-pounds-in-2-weeks-quick-weight-loss-tips].[/url] Therefore if you're one of these individuals, you're not alone. Its true that we all can't be like Brad Pitt, Angelina Jolie, Megan Fox, and have sexy and perfect six pack abs. Now the question is how you are planning to have quick weight loss? [url=http://www.weightrapidloss.com/lose-10-pounds-in-2-weeks-quick-weight-loss-tips]Quick weight loss[/url] is not like piece of cake. You need to improve some of you daily habbits to achive weight loss in short span of time.

About me: I am webmaster of [url=http://www.weightrapidloss.com/lose-10-pounds-in-2-weeks-quick-weight-loss-tips]Quick weight loss tips[/url]. I am also health expert who can help you lose weight quickly. If you do not want to go under hard training program than you may also try [url=http://www.weightrapidloss.com/acai-berry-for-quick-weight-loss]Acai Berry[/url] or [url=http://www.weightrapidloss.com/colon-cleanse-for-weight-loss]Colon Cleansing[/url] for fast weight loss.

Anónimo dijo...

Making money on the internet is easy in the hush-hush world of [URL=http://www.www.blackhatmoneymaker.com]blackhat internet marketing[/URL], It's not a big surprise if you haven’t heard of it before. Blackhat marketing uses little-known or not-so-known avenues to build an income online.

Anónimo dijo...

i truly love your own posting type, very useful.
don't quit as well as keep writing due to the fact that it just well worth to follow it.
impatient to looked over far more of your content articles, have a good one!

Anónimo dijo...

Hi,

Do you guys watch movies in theater or on internet? I use to rent DVD movies from [b]Redbox.com[/b]. Recently I discovered that we can watch all new movies on internet on day, they are released. So why should I spend money on renting movies??? So, can you guys please tell me where I can [url=http://www.watchhotmoviesfree.com]watch latest movie Runaways 2010[/url] for free?? I have searched [url=http://www.watchhotmoviesfree.com]Youtube.com[/url], [url=http://www.watchhotmoviesfree.com]Dailymotion.com[/url], [url=http://www.watchhotmoviesfree.com]Megavideo.com[/url] but, Could not find a good working link. If you know any working link please share it with me.


Thanks

Anónimo dijo...

Thanks for sharing your info. I really appreciate your efforts and I
am waiting for your further post thank you once again.


my blog: Power Slim Acai